Partner/Co-Founder for Cycling Related Community and Brand

Salary Competitive
Equity To be negotiated

Behind Handlebars is looking for a partner/co-founder to be responsible for the business related aspects of the Behind Handlebars brand: business- and product development, sales, marketing etc. Behind Handlebars is a photography project, community and brand followed by +45.000 people from 163 different countries on social media, that motivates others to bike more and share their own life behind handlebars.


As a partner/co-founder in Behind Handlebars, you will be a part of a duo with different areas of primary responsibilities, but working closely together everyday with the original founder. 

During the last couple of years, Behind Handlebars has undergone a massive digital growth and established an extensive community of more than 45.000 active followers from all over the world. Behind Handlebars has been a pioneer online in the cycling world, and is particularly renown for the characteristic photo from behind the handlebars of a bike. The massiv global interest in the photos has launched Behind Handlebars as a company and brand, that sells decorative and unique posters of the many pictures, but also apparel/merchandise. The growth has fostered new challenges that requires fresh and innovative eyes to tackle them. Some of the most prevalent challenges being:

  • Converting a large following base into customers.
  • Targeting and marketing existing products.
  • Objective evaluation and execution of Behind Handlebar's business potential. 

In short, your primary area of responsibility will be to take the business side of Behind Handlebars to the next level within sales, marketing, product- and business development, whereas the other founder's area of responsibility will be to further build the community, create written-, photographic-, and video content, and general management of online platforms.

You are a person: 

  • ... with experience in sales, marketing and business development, preferably from within the start-up environment.
  • ... that understands that community is king, and wants to develop a company around it, not exploit it. 
  • ... with a well-tuned instinct for good ideas and innovation.
  • ... that wants to build something authentic and unique with global potential. 
  • ... with a knack for design, detail, and aesthetics. 
  • ... that believes that getting rich and quick profits is not full-filling in the long run. 
  • ... that as a minimum has a slight interest in cycling and/or in active communities. 
  • ... with a do'er-mentality. Ideas are easy, execution is everything! 
  • ... with full proficiency in English and preferably also in Danish. 

What you get:

  • A chance to build something truly unique from a strong existing foundation.
  • Freedom to experiment and think big in a green industry with great outside interest and support.
  • Be the driver in a passion-driven company that inspires people all over the world. 
  • Flexibility when it comes to work hours, scalable related to our success!  
  • Really fun work days where new opportunities present themselves all the time! 

Does this sound like something for you? Or do you have any questions? Do not hesitate to get in touch. Send an email to contact@behindhandlebars.org, and I would love to meet over a coffee or beer and hear your ideas! 

Perks and benefits

This job comes with several perks and benefits

Working at
Behind Handlebars

Behind Handlebars is a photography project, world-wide community of cyclist, and brand that sells decorative and unique posters founded in 2015 in Copenhagen. Established around the Danish culture of cycling, and the passion for exploring by bike, Behind Handlebars is being followed by +45.000 people from 163 different countries on Instagram, who actively participates in social rides and share their own lives behind handlebars on the hashtag #behindhandlebars.      Currently, Behind Handlebars is just one person, sitting at Copenhagen School of Entrepreneurship when I'm not out exploring by bike. To this day biking still plays a prevalent role in the Behind Handlebars universe with an active social media presence on Instagram and social rides in real life that connects locals, tourists and expats.  Behind Handlebars is all about good synergies between people, and therefore is the work style and relationships often positive and informal. Thinking outside of the box and throwing out crazy ideas is recommended!

Read more about Behind Handlebars

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