Marketing Automation Manager

Mentimeter Stockholm Full-time
Salary Competitive

You should be analytical and get excited about the idea of constantly optimizing our marketing efforts and reaching the highest possible conversion rates by analyzing our users’ needs and behavior.


We are currently looking for someone great to join our marketing team to be responsible for expanding, managing and optimizing our marketing automation efforts (main channels currently are email and in-app). You should be analytical and get excited about the idea of constantly optimizing our marketing efforts and reaching the highest possible conversion rates by analyzing our users’ needs.

You will work with diverse target groups - ranging from Management Consultants to Kindergarten teachers to CEOs. Our audience is a global one, a challenge we hope you will love!

Responsibilities for the role:

  • Together with our Marketing Director create a plan to increase Mentimeter growth via Marketing Automation
  • Execution of Marketing Automation plan
  • Ongoing optimization of Marketing Automation including a/b testing and analysis
  • Analysis of user behavior that will be turned into concepts of how to optimize viral effects via Marketing Automation
  • Ensure correct tracking & trigger setup and request additional tracking if needed
  • Together with Business Performance Director build out and update frameworks to evaluate the impact of Marketing Automation
  • Together with Content Marketing decide on tactics for content distribution in owned channels
  • Lead feature hard-launches & campaigns distribution in owned channels

Must haves for the role:

  • 1-3 years experience in marketing & at least 1-year experience from marketing automation specifically
  • Strong analytical skill-set
  • Deep knowledge of the relationship between tracking/data and marketing automation
  • Experience from a/b test setup and analysis
  • Experience from working with at least one well-known marketing/email automation software
  • Strong academic background
  • Bonus points for basic HTML skills as well as previous experience from SaaS, E-commerce or self-service B2B products (Slack/Dropbox for example)
  • Place of work is in Stockholm

Not required:

You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts 13 different nationalities!)

Perks and benefits

This job comes with several perks and benefits

See all 7 benefits

Working at
Mentimeter

See company profile
Mentimeter is a product-first, gender-equal, tech-heavy, fast-growing, inclusive and profitable startup built by engineers. Back in 2014, we felt that boring and inefficient meetings had to go, so we decided to build a platform to change this. Four years later, we are listed as the fastest growing Swedish startup, have 30 million users and customers from over 120 countries; the journey has just begun. To embrace other cultures we also re-locate the entire team one month, once a year. Mentimeter is listed as the fastest-growing startup in Sweden by TheNextWeb, we are 500startups alumni's and shortlisted in Productivity & Collaboration SaaS by Nine Point Ventures.  We are looking for colleagues with high energy and entrepreneurial tempo. We believe that a brilliant person with the right ambition can really leverage their time at Mentimeter. We are growing fast and so will you! We hire smart, funny, ambitious, humble people. Our core principles when working is: Inclusiveness - transparency, equality, and diversity Work smart - good-enough but know when to excel Professionalism - "the consultant mindset" Be humble to others work

Read more about Mentimeter

company gallery image