Linkfire is an innovative digital marketing tool aimed at the entertainment industry. We work with the biggest names in the music industry and route 40+ Million fans, every month, to the music they love. You will join a company with roots and heart in music, a team of 40+ tech and music enthusiasts from all sides of the world. Rockers and DJs, soccer and basketball players, early twenties and late thirties - we have it all!

Linkfire is looking for a data-driven Head of Traffic and Growth, that lives and breathes the journey from traffic to leads to customers. In this new role, you will be given a lot of autonomy to build an outstanding Inbound Marketing Machine and establish a strong “Traffic and Growth Marketing” team in our Copenhagen HQ.

You will join a company with roots and heart in music, a team of 40+ tech and music enthusiasts from all sides of the world. Rockers and DJs, soccer and basketball players, early twenties and late thirties - we have it all!

You will report to the CEO, Lars Ettrup

The Role:

In this cross-functional role, you will be given the full responsibility of our inbound traffic and marketing as well as lead generation strategies. It will be your task to run an extensive data analysis of our current traffic and to ensure that the right data infrastructure and tools are set in place to track our traffic in the right ways going forward. As part of this, you will own the sign-up and product trial processes on linkfire.com and will initiate and project manage any needed changes with internal resources.

Based on this you will continuously optimize our Inbound Funnel and build an outstanding Inbound Marketing Engine (incl. Defining and building strategies for channels, spending matrix, onboarding flow and conversion optimization).

You will be an essential part of building your own team and, together with HR, hiring the resources needed to create, manage and execute multi-channel marketing campaigns that leverage SEO, SOME, inbound marketing, email and other channels to drive customer acquisition for our fastest growing customer tiers. 

You will optimize marketing automation and lead nurturing processes. You will use existing tools and establish new ones to create closed-loop analytics with sales to continuously measure our traffic and how our activities positively affect customer growths.

 Responsibilities:

• You will lead and build a completely new department and a team at Linkfire
• You will manage and further develop our analytics and report on our own inbound channels and linkfire.com. This includes tracking, attributions, and KPIs. Where you will both follow existing KPI’s and will take the lead in deciding which metrics and KPI’s to measure.
• You will set-up and manage analytics and make data-based decisions to figure out the best channels (SEO vs. content vs. paid vs. outbound sales).
• You provide marketing performance visibility and keep numbers aligned with sales and finance KPIs.
• Together with your team, you will own user journey communication, segmentation, nurturing, qualification, and scoring flow.
• You will be in charge of Linkfire’s inbound marketing strategies and together with the team create strong multi-channel content and build marketing campaigns

Abilities and Skills:

• You have +5 years of relevant experience with digital or growth marketing - ideally from SaaS or other digital B2B companies. Start-up experience is a plus.
• You have a proven track-record of setting up an inbound marketing flow from scratch and know exactly how to analyze existing data, which mechanism to activate to increase visitor traffic, convert visitors into leads and close those leads into customers
• You are extremely analytical and data-driven with a talent for stats and the ability to talk in numbers. You have strong opinions but they are always backed by your data.
• You live and breath Google Analytics and have experience with Google and Facebook pixels
• You have a solid understanding of customer acquisition cost and retention strategies as well as customer lifecycle value.
• You get a rush out of the setting and following through on KPI’s, measuring your MROI, tweaking both content and product, measuring again, tweaking again…
• You are used to working as part of the Sales organization and closely with the product development teams.
• You are self-driven, with a sharp eye for details and full of initiatives.
• Last but not least: you are fluent in English, both written and spoken

About Linkfire:

We’re a passionate team of music techies on a mission to make music consumption easier for fans, labels and artists. The music industry is transforming constantly, the market is fragmented and split across many different platforms and services.

Physical sales are going down. Legal downloads and in particular streaming are gaining momentum.

The transformation will continue and the years to come will be very interesting. We want to contribute to the transformation by bringing music and fans closer. Not inside music services, but outside where fans and artists engage. Our approach is to index digital music across music services and provide smart links that route fans directly to the music regardless of their location or which player or platform they use. It’s complex.

We make it simple.

What we offer:

• The opportunity to be at the very core of one of the fastest growing music tech companies in the world.
• An open, informal entrepreneurial startup working environment.
• A healthy work-life balance and a chance to create a real impact on the business
• A truly international spirit, with over 20+ different nationalities working together in our office

Is that you? If so, submit your application and cover letter in English and we’ll be in touch!