We are looking for a Growth Hacker, or as we call it, the Oracle, to lead an exciting upcoming project to expand to the EU market in the next 12 months! As Senior Marketing Manager you will be responsible for overseeing the planning, development and execution of WakeupData’s marketing and advertising initiatives. You should be an audience expert, using in-depth knowledge to implement marketing experiments and improve existing nurture programs. Thinking outside the box should be in your DNA!

You will be our Growth Hacker, or as we call it, the “Oracle”, leading an exciting upcoming project to expand to the EU market in the next 12 months!

As Senior Marketing Manager you will be responsible for overseeing the planning, development and execution of WakeupData’s marketing and advertising initiatives.

You should be an audience expert, using in-depth knowledge to propose and implement marketing experiments and improve existing nurture programs. Thinking outside the box should be in your DNA :)

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help WakeupData grow. We work closely with all verticals across the company, including Product, Sales, and Customer Success.

Responsibilities

WakeupData is looking for a growth manager to support with B2B lead generation. As a senior-level marketing professional, you must be both analytical and creative. Your tasks will be:

• “Listen” to the trends of the market and direct the market research efforts of the company
• Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
• Define marketing strategies to support the company’s overall strategies and objectives
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project WakeupData’s unique “voice”
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Develop a highly efficient team of marketing professionals
• Create a solid network of strategic partnerships
• Organize events.
• Define and understand lead generation target audience segments for B2B

Requirements 

• Proven experience of (3-5 years) as Senior Marketing Manager or similar role
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
• Understanding of Inbound Methodologies and Hubspot. 
• A leader with both creative and analytical capabilities
• Outstanding sense of humour, we love to laugh in this company
• A “do your best, have fun and challenge the status quo” mentality. 
• Bachelor in, marketing and communications or relevant field; 
• German/Other European language will be a plus.

Company Description

WakeupData is an online data integration platform. It is cloud based, so that our customers enjoy a continuous, safe and secure service.

WakeupData offers a user-friendly interface to online stores and marketing agencies for transferring, enriching and optimising their data to countless platforms for maintaining inventories, use of 3rd party tools and marketing purposes.

Our company has a Danish heart based in Aarhus, with an international soul. English is our common tongue.

Our core values are Equality, Transparency, Innovation, Trust and Happiness and a witty sense of humour!