We believe you have a strong background in marketing and building products or services for consumers. You are strategic, yet enjoy tactical planning and execution. Understand and wanting to define the bigger picture is crucial as you will be shaping the Minut brand. 

You take an experimental and iterative approach to your work. You will define experiments and campaigns that we implement, execute and evaluate together. You will manage the marketing budget, while keeping a keen eye on conversion, user retention and growth.  As Minut is a growing company you are expected to be very hands-on and interact with most people in the company on an almost daily basis.

Together with the immediate team consisting of Marcus, Kent and Klara, your overall responsibility is to enable people to discover Point and help them through the customer journey. 

Responsibilities

• Define and communicate the Minut brand
• Change the perception of home alarms and who they are for
• Introduce Point as a subscription business
• Setup, implement and evaluate Minut’s marketing strategy
• Work with, and grow, our user communities through different campaigns
• Interview, analyse, and research users and their feedback, feeding the knowledge into our day-to-day activities
• Assist with defining and improving relevant KPIs
• A lot more!

Who you will work with

Marcus Ljungblad is one of the co-founders at Minut and heads up the Customer Experience team. His background is computer science but picked up a thing or two about communication and marketing through the Scouts.

Kent Ngo co-founded a company called FoPo making fruit powder from leftover fruit. He is Minut’s in-house designer.

Klara Ottosson works part-time with customer support. If anyone knows our customers, it’s Klara. When she’s not dealing with email she’s studying engineering at LTH in Lund (or travelling the world).

Minut is small so you’ll work closely with everyone, but to highlight a few: Nils is the CEO and spent a long time at Apple working on a lot of secret design projects we still don’t know about. Johan was one of the first engineers behind Gapminder (super awesome visualisations about public health… ring a bell?). Later, he continued to Google where he worked on public data and search for almost 10 years. Today he’s leading the product team together with Fredrik, one of Minut’s co-founders. Charlie joins us from the UK after having spent 5 years at Deloitte. She’s creating order in our business development efforts.