The tasks: 

- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.

- Bringing traditional and creative ideas how to grow those KPIs. 

- A/B testing those ideas. 

- Analyzing the data and users’ feedback. 

- Exchanging ideas/data/feedback with other team members  in order to present results and make the product more user-centric. 

- Driving traffic to your website, landing pages, social media, apps… 

- Working on a lean startup process. 

- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue) 

- Prioritizing growth channels. 

- Optimizing channels. 

- Scaling and Automating the growth processes. 

- Knowledgeable about referral marketing and being able to create viral growth. 

What skills do we believe you should have:

- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. 

- Being social and understanding users’ behavior. Having great customer relations skills

- Willing to learn. 

- Having a startup mindset.

- A/B Testing and Data Analytics experience 

- Editing and copywriting skills 

- Not being scared of pivoting 

- Knowledge about both inbound and outbound marketing 

- Programming knowledge: even if it’s not compulsory, it is meritorious. 

- Being performance and results-oriented 

- Being curious and creative 

- Being relentless in pursuit of growth 

- Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...