Famly is on a mission to completely transform the nursery and daycare industry. By providing a modern and end-to-end solution for nurseries of all sizes, we ease administration, collaboration and communication. We have successfully seen traction in big markets like Germany and the UK with our intuitive and customer-focused platform and now have over 500 nurseries and 45,000 parents on board. As we continue our growth journey, we take pride in getting ambitious and talented people on board who fi

Your tasks will include:

• Manage a number of (paid) marketing channels incl: Facebook, Google Adwords, Partnerships, Twitter, LinkedIn. 
• Optimize and experiment to improve key metrics, increase conversion rates and inbound quality.
• Track and improve the efficiency of the channel marketing projects and campaigns.
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
• Optimize our conversion paths and rates overall and drive marketing-qualified leads for our sales team.
• Propose new demand driven campaigns that attract prospects and convert leads.
• Stay up-to-date with the latest trends and changes in growth hacking and digital marketing.
• Support in the planning and execution of offline events to deepen relationships with customers and attract local prospects.
• Requirements

Requirements

• Min. 2+ years of experience within marketing and paid advertising 
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Ability to think about process and scale above all else to work efficiently and effectively.
• Experience handling marketing budgets and forecasting/reporting results.
• Excellent writer and communicator with the ability to align that communication with the larger company tone.
• Strong abilities in analytics and a deep understanding of web-related behaviors and trends and ability to optimize for these.