We are building the largest platform of educational gaming apps for primary school kids with a disruptive product approach. It’s a talented team, a meaningful product that impacts daily life of kids, parents and teachers, and growing rapidly.
As our Head of Marketing, you’ll be responsible for Skidos overall marketing strategy, execution, and brand building initiatives. You’ll work directly with our CEO to develop a comprehensive marketing strategy to drive awareness and build our brand among parents, kids as well as teachers in primary education using both above the line and below the line initiatives.
Ideal candidates would have:
- 5+ years experience leading marketing for a digital brand
- Experience in managing and effectively utilising substantial budgets across ATL and BTL marketing
- Hands-on experience in managing ROI for each marketing initiative and analysing CAC and LTV through various channels
- Experience leading teams to manage all operations around different campaigns including working with creatives, production agencies, media buying and other external agencies
- Worked with customer development team to plan and execute user research to develop marketing insights
- Solid experience in developing ASO/SEO/SMO strategies for apps, Facebook advertising & Google/YouTube advertising and using affiliate ad networks to drive customer acquisition
Bonus points:
- A strong network within the advertising industry especially large global ad networks and publishers
- Existing relationships with Apple and Google editorial teams
- Experience building a brand from an early stage of the company
In a nutshell, Skidos is:
- Providing value: Around half a million kids use one or more of our educational gaming apps to master mathematics, reading and other skills.
- Making an impact: Educational gaming is broken. We’re helping fix it. Already today, because of Skidos, kids are spending more time learning and improving their school skills than playing mindless casual games. And we just started.
- Venture funded: We are backed by one of the largest early stage VC funds in Denmark along with high profile angel investors who have backed global unicorns like Zendesk.
- Growing like superstars: Our apps are used by kids in over 100 countries and growing. Why? Because they love them.
- A solid fun team: Good people who enjoy coming into the office and like to break bread together around 12:00 every day.
Perks and benefits
This job comes with several perks and benefits
Working at
Skidos Labs
Who we are:Skidos is an award winning publisher of children's educational gaming products based in Copenhagen. We are like “Netflix for learning games”. Our library of educational apps help children learn while they play cool games on their mobile devices. We assist parents and teachers to make mathematics fun, reading enjoyable & coding a habit.
We are building the largest platform of educational gaming apps for primary school kids with a disruptive product approach. It’s a talented team, a meaningful product that impacts daily life of kids, parents and teachers, and growing rapidly.In a nutshell, Skidos is:Providing value: Around half a million kids use one or more of our educational gaming apps to master mathematics, reading and other skills.Making an impact: Educational gaming is broken. We’re helping fix it. Already today, because of Skidos, kids are spending more time learning and improving their school skills than playing mindless casual games. And we just started.Venture funded: We are backed by one of the largest early stage VC funds in Denmark along with high profile angel investors who have backed global unicorns like Zendesk.Growing like superstars: Our apps are used by kids in over 100 countries and growing. Why? Because they love them.A solid fun team: Good people who enjoy coming into the office and like to break bread together around 12:00 every day.
