Trustpilot’s mission is to help consumers make better choices and to help great companies improve and win. Our new cross-functional Growth team in Copenhagen is focused on building smarter, more automated ways of identifying new customers within our Trustpilot ecosystem, as well as building a business website to vastly improve our users’ end to end experience with our company and products.

Trustpilot is seeking 2 Growth Marketers to join our Growth team and focus on lead generation for our business to business environment, as well as content creation for our business site. These are unique and exciting Marketing roles, as you will have the opportunity to work in a team consisting of Product Managers, Developers and UX specialists in a very agile way. Our ideal candidates will provide insight on conversion optimization by conducting user research, validation testing and analyzing data.

Some responsibilities include: 

• Continually optimizing site navigation, structure, layout and flows based on site performance and business goals
• Writing and testing web copy for our business site
• Leveraging usability research and market analysis into product requirements to enhance user satisfaction
• Producing ad-hoc pieces of research and analysis in support of strategic and marketing initiatives.
• Defining KPIs and measurement framework that inform the success of Trustpilot Business websites
• Identifying and understanding target audience needs (buyer personas, target industries)

About You:

An entrepreneurial spirit, analytical mindset and strong writing abilities are essential in these roles. You love collaborating with stakeholders and working in teams. We are looking for people who thrive in a dynamic environment where no two days are the same, and you are willing to roll up your sleeves and help the team where needed.

Some of your qualifications are:

• Ability to understand, interpret and turn data insights into actionable plans
• Experience in building conversion-optimized B2B SaaS websites
• Experience in designing, executing and refining website optimization tests (A/B, multivariate)
• Strong analytical skills to define KPIs and measurement framework
• Knowledge of HTML, CSS and JavaScript for web-tracking implementation a plus
• Experience with Google Analytics, Google AdWords and Mixpanel/Amplitude
• Experience with writing content that sells, preferably online.
• Strong understanding of working with American B2B SaaS market/audience