Inbound Marketing Manager (Growth Hacker)

Salary Competitive

We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.


Responsibilities:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements:

  • BA/BS degree or equivalent work experience.
  • English+ Danish proficiency required, 
  • Some past experience in marketing preferred.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.


Why AthGene?

There are literally less than 10 companies in the entire world that do what we do – provide fitness enthusiasts with access to interpretations of their unique sports & diet genes, via a dynamic online interface.      

This puts us in the unique position to define an entire industry and with your help, we can continue to grow at an exponential pace and eventually dominate the global fitness genetics industry.   

Team Culture

We have two sayings that every single team member lives by, and those are:  

  • Just “pull the trigger”  
  • Don t reinvent the wheel

We believe that the best way to achieve results is to take action 1st and ask questions later, and this has inevitably led to us having a super fast paced environment. To put it simply, you are guaranteed to have the best time of your life whilst working at AthGene.  


Perks and benefits

This job comes with several perks and benefits

Working at
AthGene

AthGene is a Copenhagen based life sciences startup on a mission to help change the way people think about their nutrition and fitness by providing the public with access to interpretations of their specific gene variants, so that they may be better informed as to how they can more efficiently try to lead a healthy and balanced lifestyle.    The company was started in January 2015, and has since raised two investment rounds, as well as on-boarded hundreds  of paying customers.

Read more about AthGene

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