We believe in:

1. Traction, traction, traction: We are obsessed with traction. We like methodical revenue growth driven by paying customers, rich cohort grids and controllable funnels that proves a robust core business.

2. Sleeves-up engagement style: We provide highly engaged smart money. Most investors promise ‘smart money’ and ‘founder-friendliness’, but in our experience what early-stage founders need the most is a group of highly engaged investors.

3. Deal process transparency: In our view, chemistry between founders and investors matters a great deal at the early stage. Therefore we like to spend a lot of time and energy getting to know founders pre-deal and take pride in being very transparent about timelines.

4. Values matters: We value honesty, transparency and upfrontness in our engagement with founders. We do what we say we do and we know our own limitations. We’re decent people who work hard and diligently with a humble attitude. We prefer to stand in the background and let our founders shine in the spotlight.